Subway®, one of the world’s largest restaurant brands, is partnering with the Women’s Professional Leagues Limited (WPLL) to become the Official Title Partner of the Women’s League Cup in the UK as the result of a multi-year deal.

As a result, the competition will be renamed the Subway® Women’s League Cup from this season. This partnership ensures the continued growth of women’s football, driving investment into a marquee moment whilst also supporting Subway’s work in communities across the UK that champion active lifestyles and increase accessibility to the sport.

Subway’s multi-year partnership with the Women’s League Cup marks the expansion of Subway’s “Fresh Moves” initiative into football. Launched in early 2024, “Fresh Moves” focuses on promoting physical activity through partnerships with sports organisations on a growth journey, such as GB Basketball, Breaking GB, and Skateboard GB.

“The partnership with WPLL represents a significant step forward in our Fresh Moves initiative,” said Kirstey Elston, EMEA Brand & UK & Ireland Marketing Director at Subway. “By partnering with the Women’s League Cup, we’re not just investing in a well-established domestic competition, we’re investing in the future of women’s football, aligning with our mission to make sport more inclusive and accessible in the UK.”

“We are thrilled that Subway have come on board as Title Partner for the Women’s League Cup as we continue on our journey to build the most distinctive, competitive and entertaining women’s football club cup competition in the world.” said Nikki Doucet, CEO of WPLL. “We need partners like Subway who believe in our vision to transform the game and are committed to developing opportunities both on and off the pitch for women in football”.

This announcement coincides with the quarter and semi-final draw of the 2024-2025 Subway® Women’s League Cup.