Subway is always interested in new locations.
there are almost no limits to potential sites.
Typically found in high traffic locations where our Guests are travelling on foot or by car / public transport. Brand adjacencies are key as we’re not a destination and this may be Retail Parks; Supermarkets or Business & Industry areas.
The sites must have great visibility and enough internal space for seating meaning we can cater for those Guests who want to enjoy their Subway in-store as well as those who want to grab & go or order through one of our delivery partners.
Sidwell Street in Exeter opened back in 2002, It sits on the High Street amongst independent and global food brands; serving the local community and trading 24/7. It was remodelled in 2022 with our latest Fresh Forward design.
Benefiting from a much smaller footprint, these formats are perfect environments where shared seating is available or where Guests are not looking for a dine-in experience. They are typically impulse consumers looking for a great tasting meal with speed and convenience being key. A great example will be a food court in a shopping centre; motorway services or a petrol station.
Subway also works well in sites like university campuses, healthcare facilities and travel hubs. Any high traffic locations with multiple signage opportunities, especially if we are a concession inside a larger development. Logistics to support take-away sales need to be carefully considered to allow delivery drivers quick and easy access to the restaurant.
Landmark locations on main arterial routes; busy commuter roads or larger retail / business parks. Visibility as well as access / egress are essential.
Loyal and digital savvy Guests visiting this format value the convenience of a Drive-Thru but still want the brand experience of a restaurant.
This Drive-Thru in Swindon encapsulates these success criteria and opened back in 2019. It is located adjacent to a global coffee brand; big box retailers and at the base of a large branded value hotel with extensive free, shared parking.
