NEWS

NEW SUBWAY KIDS PACK ENCOURAGES CHILDREN TO SOW THE SEEDS OF CHANGE

1 OCTOBER 2022

The new children’s meal from Subway® Stores in England, Scotland and Wales combines nutritious and tasty food with a take-home pack of seeds for youngsters to plant and grow, and is brought to life by 6 colourful, salad inspired characters.

In October, Subway GB introduced a new Kids’ Pack that encourages children to sow the seeds of change when it comes to eating salad and vegetables. Perfect as a half-term treat, the new and refreshed kids’ menu will be available in stores across England, Scotland, and Wales. The new Kids’ Pack meal is brought to life by six fun and appealing ‘Salad Squad®’ themed characters and a complimentary pack of seeds, designed to get kids excited about eating a variety of colourful vegetables and salads.

Each Kid’s Pack features a member of the new Salad Squad® and includes a complimentary packet of seeds for children to take home and plant their own tomatoes, sweetcorn, lettuce and other tasty veg! It is hoped that children will learn about the importance of introducing vegetables and salads into their diets, and how to tend and grow their own food.

Comprised of six new characters, the Salad Squad® brings life to some of the best loved vegetables in the business. Lou, a fibre-full corn on the cob, is joined by Bella the bell pepper, Lola the lettuce, Edmund the onion and twin tomatoes Rob & Todd. Each member was chosen for their nutritional variety – Bella contains vitamins, such as B6, while Rob and Todd are a source of Vitamin C.

Every character also gets their own individual 100% recyclable box design, promoting the fascinating facts and nutrition that each delicious vegetable provides. Returning guests are encouraged to collect each pack, learn about the different characters’ personalities, and even how to grow their own Salad Squad® at home with their complimentary seeds.

Commenting on the Kids Pack, Angelina Gosal, Subway’s Head of Marketing for the UK and Ireland said: “Too often, a child’s meal lacks taste and nutrition, which can make it hard for families eating out who want a quick and easy meal. We wanted to make sure that families coming into Subway stores have even more reason for their child to enjoy a fun and tasty meal, without having to compromise on nutrition or value.”

“We conducted consumer research which found that nearly a third of parents want their kids to know by age five that fruit and vegetables are a good and important part of healthy eating. The Kids Pack is an exciting launch and promotes healthy eating. Each meal comes with a complimentary packet of seeds for children to take home and plant, to keep their learning and love of veg going long after their visit to Subway.”

Elaine Hindal, Chief Executive at the British Nutrition Foundation added, “Current childhood obesity figures are worryingly high with nearly 1 in 3 children (38%) overweight or obese by the time they leave primary school. The evidence supporting the importance of good nutrition in children is clear. Their nutrition and lifestyle influence, their wellbeing, growth and development, and food patterns in childhood can set the scene for future dietary preferences and eating behaviours in adult life. Eating a healthy diet, maintaining a healthy weight and being physically active plays a significant role in influencing long-term health outcomes.”

The launch follows Subway’s recent collaboration with the popular Peas Please Veg Pledge with the Food Foundation, as the QSR brand continues to encourage its guests (young and old) to make better choices by selecting extra portions of fresh vegetables or salads. Every year, Subway serves guests a whopping amount of fresh veg, including over 3,200 tonnes of iceberg lettuce, 2,500 tonnes of tomatoes, more than 2,000 tonnes of sweetcorn and 1,600 tonnes of cucumbers.