30th May 2023
Today Subway®; one of the world’s largest restaurant brands, has announced a new strategic partnership with Butlin’s, the home of entertainment – with plans for a new Subway restaurant opening at Butlin’s Bognor Resort new food destination Skyline Eats.
The partnership seeks to delight the resorts 450,000 annual visitors with a range of freshly made Subway sandwiches, wraps, Submelts®, salads and snacks, incorporating the brand’s newest ‘Fresh Forward’ decor. The modern Subway restaurant, will be positioned in the spectacular new Skyline Eats food destination, allowing hungry guests on Butlin’s family breaks and adult only Big Weekenders the chance to choose from its wide range whatever time of day.
The opening of Skyline Eats and the new Subway restaurant coincides with a busy half term family break. As a new addition to Butlin’s Bognor Regis, guests can enjoy the same great food and culinary experience that has made Subway a household name around the world.
Steph Hedger, Director of Development & Leasing for Subway UK says “We are extremely happy to be working with Butlin’s, to further enhance their dining options as a new franchise. There is a huge synergy between the Butlin’s guest and our customer, and as Subways’ first foray into holiday resorts in the UK, we are hugely excited about this new partnership opportunity.”
“We’re very much looking forward to welcoming guests to the new restaurant, and hope they get to enjoy one of their favourite Subs, wraps or salad, whilst having fun with friends or family at Butlin’s Bognor Regis” she added.
Nikki Ratcliffe, Butlin’s Bognor Regis Resort Director said “We are delighted to be opening our first Subway store as part of our brand-new food destination Skyline Eats. We’ve opened in time for a busy half term week and have brought some of the biggest names on the high street to our Bognor resort. With the opening of Skyline Eats our guests can now enjoy a range of options throughout the day on both our family breaks and adult only Big Weekenders.”
To find out more about becoming a partner with Subway please visit Subway Franchising.
About Butlin’s:
Butlin’s, the home of entertainment, is a market leader in family holidays, promising endless fun for all age groups with so much included in the price of a break. Alongside family breaks, there’s also Butlin’s Big Weekenders, exclusively for adults. With over 20 breaks to choose from including decade-themed parties to genre-specific music weekends and festivals, there’s an incredible variety of Big Weekenders running throughout the year. For unforgettable experiences Butlin’s also delivers memorable corporate events from board meetings and team-building days to product launches and themed gala dinners. With three beachside resorts across the UK in Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire), Butlin’s welcomes around 1.5 million guests per year. As of September 2022, Butlin’s is owned by a newly formed company backed by the Harris family.
www.butlins.com
www.bigweekends.com
www.butlins.com/conferences-events
www.butlins.com/press
