One of the key reasons behind the success of the SUBWAY® brand is the solid support network and robust processes in operation.
An in-depth support structure is operated through regional Development Agents who have specific experience in opening and developing SUBWAY® franchises and often own several outlets of their own.
There are 20 regional Development Offices in the UK and Ireland which assist and mentor all franchisees with site selection, leasing, design, construction, hands-on training, purchasing, operations, advertising, local store marketing and more. Your local Development Office also provides continued support and mentoring once you have opened a SUBWAY® store.
In addition, the head office for the SUBWAY® brand in the UK and Ireland is based in Cambridge, with a local team of support staff focused on operations, leasing, R&D, customer service, training and franchisee services.
All new SUBWAY® franchisees are required to attend a two-week training course in Cambridge ahead of opening their own stores. This intensive training programme provides you with an overview of operating a SUBWAY® store and running a business, including classroom and in-store sessions. On completion of the training, franchisees are well-equipped to take the next steps in opening their own store. Similar training programmes are available for SUBWAY® store managers as well.
In addition to face-to-face training, the SUBWAY® brand also runs the University of SUBWAY®, a well-established online training programme coordinated by the Franchise World Headquarters in Connecticut, USA. Offering over 400 online courses for franchisees and store staff, the University of SUBWAY® has brought on-demand learning to more than one million individuals, and has surpassed 15 million course completions since its launch in 2007.
Suppliers and equipment
European Independent Purchasing Company Limited (EIPC) is an organisation owned by SUBWAY® franchisees in Europe. It is governed by a Board of Directors made up of SUBWAY® franchisees, elected by franchisees to represent their interests.
EIPC manages the purchasing and supply chain of SUBWAY®-specified and approved food, packaging, equipment and business solutions, and provides business and technology services and initiatives to help franchisees cut costs and increase profitability. EIPC now manages over £1.6 billion worth of contracts on behalf of the 5,000+ SUBWAY® stores in Europe.
To date, EIPC has delivered over £184 million benefits to SUBWAY® franchisees across Europe.
EIPC is a non-profit making business; all the savings and cost avoidance it delivers is for the benefit of franchisees.
EIPC continues to find innovative ways to make a difference, helping franchisees be more profitable and competitive – today and for the future.
Marketing and advertising
The aim of marketing campaigns is to drive profitable sales for SUBWAY® franchisees. SUBWAY® franchisees in the UK and Ireland actively participate in the running of the Franchisee Advertising Fund (FAF). National and regional advertising boards, consisting of franchisees, are elected each year; it is their role to make marketing decisions and ensure franchisee funds are used to benefit all franchisees. SUBWAY® franchisees currently pay 4.5% of gross sales (minus sales tax) to FAF.